US Esports Academy signs strategic partnership with Challenger Sports

US Esports Academy signs strategic partnership with Challenger Sports

Kansas City and Abu Dhabi

January 2021

United States Esports Academy (USEA) and Challenger Sports have signed a strategic partnership agreement to help support the development and growth of esports and gaming in the United States. Esports, over the last 2 years especially, has become increasingly integrated into mainstream consciousness and pop culture. With almost three billion gamers worldwide it is now becoming a mainstream activity with global investors, brands, media outlets, colleges, schools, and consumers all paying attention. Today esports is providing students with the same opportunities and benefits as its traditional counterparts, including university scholarship opportunities. The growth of both the industry and the viewership has been staggering. According to Insider Intelligence, in 2021 there were 26.6 million monthly esports viewers in the US.

The US Esports Academy (USEA) provides high-quality solutions to the esports and gaming community and ecosystem. Starting January, the academy will provide world-class coaching programs for all levels of gamers and esports players delivered to schools, universities, and community groups across the United States. USEA will initially have a strong focus in Georgia and Kansas. Launching in mid-January 2022, the academy plans to expand throughout the nation over the following months. Its sister programs in other parts of the world have produced exceptional results for athletes and organizations in their programs. USEA now plans to implement, through its new online platform and services, a more evolved product and developmental pathway for esports in the US.

Our students in action!

 USEA will work closely with schools, universities, and community groups to help support, establish and develop their esports programs. Players, novices, and teams can all sign up for coaching sessions and development programs for their respective games. USEA offers coaching to over 16 game titles, but this season will offer 4-6 titles. In addition, United States Esports Academy provides a wealth of experience and expertise to institutions wishing to develop their program and is committed to providing guidance and support through a number of services.

Johan Van Breda Co-Founder and CEO of USEA

“We are delighted to partner with Challenger Sports as an esteemed and well-respected company that has been so successful for over thirty years in North America. Our philosophies and values are very much aligned as was undoubtedly clear from the first discussions. We believe that organizations and aspiring esports athletes require high-quality coaching programs to be sustainable for the students to truly reach their potential. USEA has a unique approach to esports coaching by combining factors of traditional LTAD coaching philosophies with modern esports coaching techniques. The United States Esports Academy will align with challenger’s nationwide sales and marketing to ensure communities, schools, and universities can get the necessary support and services.”

The partnership with Challenger Sports not only provides access to a wider community but also sees an alignment of vision and values.

Alan Jones, Director of Challenger Sports

“We are very excited to have US Esports Academy as part of the of Challenger Family. USEA is an extremely innovative concept and provides that gap in the market that is vital to creating a wider and deeper esports and gaming ecosystem that is both structured and aligned to the Challenger Philosophy. Esports is a rapidly growing market that this partnership can add tremendous value to the development of gamers through quality coaching programs nationwide. Challenger Sports have been at the forefront of youth sports education for three decades, providing solutions to soccer communities across the USA and Canada. We look forward to utilizing our national footprint to help develop esports with the expert guidance of USEA.”

USEA will also utilize Challenger Teamwear and provide unique esports kits and apparel for players, teams, and tournaments.

USEA will launch the 2022 season from mid-January, to register interest sign up on the USEA portal here!

About USEA

Experts in esports education and consulting, we specialize in scholastic and collegiate esports. Through our coaching and academy programs, we focus on esports athletes and ecosystem development.

We facilitate and provide support services for esports programs for schools, colleges, and other organizations. With our online portal platform, we provide the tools necessary to manage esports programs from setting up teams and practice schedules to providing unique coaching.

Through our various coaching and tournament options available we provide the environment for participants not only to hone their skills but also to put them to the test.

Want to improve your game as a player or team? Want to start a team? What coaching is available?

To learn more about USEA visit us on our website @

About Challenger Sports

Challenger understands that players, coaches, parents and administrators all have different needs and priorities, and by listening to our customers for over 30 years we have created a TOTAL SOCCER company that caters to everyone involved in the game. Challenger Sports is owned and operated by some of the most experienced soccer people in the country and our team of 11 offices and 45 full time staff now provides a comprehensive range of services and products that include:

International Soccer Camps – International soccer coaches delivering quality instruction with a fun, cultural, educational and character building twist!

SoccerPlus/Post to Post Camps – Residential Camps for competitive goalkeepers and field players from the staff of former World Cup-winning coach, the late, Tony DiCicco.

Challenger Soccer Academy – Professional trainers and player development programs for teams and clubs during the fall and spring season.

TinyTykes – An innovative pre-school soccer program that introduces young children to the game through stories, games, music and skill building activities.

Challenger World Tours – An industry leading operator of exclusive, custom created soccer tours to Great Britain, Europe, Brazil and the USA.

Study and Play – Student athletes from the USA study for their under-graduate degree at Liverpool John Moores University whilst training and playing at the Steven Gerrard Soccer Academy in Liverpool, UK.

Challenger Tournaments – We operate our own professionally run events and provide tournament management for clubs looking to expand their own events.

Challenger Teamwear – We manufacture, decorate and sell soccer, baseball, basketball and volleyball uniforms, and also are the 2nd largest distributor of Under Armour soccer products in the country.

To learn more about Challenger Sports visit them on their website @

For further information contact us at

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